Search arbitrage is a digital marketing strategy where an individual or company buys low-cost traffic from one search engine or ad network and redirects it to another platform, usually with the goal of earning more revenue through higher-paying advertisements, affiliate links, or offers. The arbitrager profits from the difference between the cost of the traffic acquisition and the earnings generated from that traffic.
Here’s how it works:
1. **Buying Traffic**: The marketer purchases traffic from low-cost sources such as Google Ads, Bing Ads, or other ad networks.
2. **Redirecting Traffic**: The acquired traffic is then redirected to a website or landing page filled with ads, affiliate links, or offers that generate revenue.
3. **Profit Margin**: If the revenue generated from these ads or offers exceeds the cost of purchasing traffic, the arbitrager makes a profit.
This strategy hinges on efficiently managing ad costs and optimizing the revenue generated from the redirected users.